Event and Experiential Marketing is one of the fastest growing fields in marketing.
It's about growing strong event brands and creating engaging experiences for
target audiences. Event Marketing is a sophisticated discipline that involves both
the 'marketing of events' as well as 'marketing through events.' Corporations and
organizations integrate events into the traditional marketing mix as a means to
connect consumers to their brands in a compelling way. Event Marketing is a
strategic, disciplined approach to event planning and management, and involves
sponsor brand activation and the amplification of live experiences through digital
and social media.
If you're seeking enhanced knowledge and training in this growing and
specialized field, this program is for you. Learn how to create extraordinary
experiences through marketing and managing events in sports, entertainment
and arts. You'll be equipped to build value with customers and creatively
communicate ideas to specific target audiences.
The event industry is not your typical Monday to Friday career, it's suited to those
who can be flexible and can adapt to a dynamic environment involving weekend
and evening work. Take your creativity and passion and turn it into a dynamic
and exciting career in the world of events. Career opportunities exist in the many
facets of the event industry and in the public, private and non-profit sectors. You
could find employment in municipal government event departments, sports firms,
entertainment firms, advertising agencies, experiential and event marketing firms,
attractions, corporate marketing departments, trade show management firms,
charitable organizations, arts and festival organizations and industry
associations.
Social Media Program
The digital landscape is continually changing the business and communications
practices of organizations. This program is specifically created to make you the
one with the current knowledge and applicable, hands-on social media
experience. You will be prepared to strategically assess and execute
opportunities in marketing, public relations, communications, employee
recruitment and engagement.
Upon graduation you may find yourself working as a brand ambassador,
community manager, content strategist, customer relations specialist, digital
content manager, digital media manager, digital marketing manager, director of
marketing, director of customer engagement, interactive marketing manager,
marketing co-ordinator, social analytics manager, social media analyst, social
media co-ordinator, social media community manager, social media content
curator, social media specialist or social media strategist within organizations in
the for profit, not-for- profit, government and academic sectors among many
others.
For more information on this program, register here