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Events/Experiential Marketing and Social Media Program

Event and Experiential Marketing is one of the fastest growing fields in marketing. It's about growing strong event brands and creating engaging experiences for target audiences. Event Marketing is a sophisticated discipline that involves both the 'marketing of events' as well as 'marketing through events.' Corporations and organizations integrate events into the traditional marketing mix as a means to connect consumers to their brands in a compelling way. Event Marketing is a strategic, disciplined approach to event planning and management, and involves sponsor brand activation and the amplification of live experiences through digital and social media.

If you're seeking enhanced knowledge and training in this growing and specialized field, this program is for you. Learn how to create extraordinary experiences through marketing and managing events in sports, entertainment and arts. You'll be equipped to build value with customers and creatively communicate ideas to specific target audiences. 

The event industry is not your typical Monday to Friday career, it's suited to those who can be flexible and can adapt to a dynamic environment involving weekend and evening work. Take your creativity and passion and turn it into a dynamic and exciting career in the world of events. Career opportunities exist in the many facets of the event industry and in the public, private and non-profit sectors. You could find employment in municipal government event departments, sports firms, entertainment firms, advertising agencies, experiential and event marketing firms, attractions, corporate marketing departments, trade show management firms, charitable organizations, arts and festival organizations and industry associations.

Social Media Program

The digital landscape is continually changing the business and communications practices of organizations. This program is specifically created to make you the one with the current knowledge and applicable, hands-on social media experience. You will be prepared to strategically assess and execute opportunities in marketing, public relations, communications, employee recruitment and engagement.

Upon graduation you may find yourself working as a brand ambassador, community manager, content strategist, customer relations specialist, digital content manager, digital media manager, digital marketing manager, director of marketing, director of customer engagement, interactive marketing manager, marketing co-ordinator, social analytics manager, social media analyst, social media co-ordinator, social media community manager, social media content curator, social media specialist or social media strategist within organizations in the for profit, not-for- profit, government and academic sectors among many others.

For more information on this program, register here